Porsche Slovenija, d.o.o. is the importer and representative for Volkswagen, Audi, SEAT, ŠKODA and Volkswagen Commercial Vehicles. The company understands that success in a competitive market requires long-term customer satisfaction and loyalty, which is why the company decided to roll out a roadside assistance program for its customers. To achieve this, they needed a highly-customized IT support they found in Microsoft Dynamics CRM. The solution provides the ability to automatically identify callers by connecting to existing databases. It also includes GPS system integration to calculate the nearest roadside assistance provider and uses SMS messaging to ensure effective communication with customers and assistance providers. Combining these features with management options for monitoring performance and effectiveness, Porsche Slovenija implemented a system that supports the delivery of high-quality services that are available to customers when they need them the most. In the future, the system will serve as the platform for additional advanced customer services and solutions.